SwanFinance Privacy Policy

Last Update: December 15, 2020


Welcome to the Privacy Notice ("Global Privacy Notice") of SwanFinance LLC.

We respect your privacy and we are committed to protecting your personal data.
This Global Privacy Notice will inform you as to how Swan Finance LLC handles your personal data when using any of our products, services or applications (together the “Services”) or when visiting or using our website www.swanfinance.io (“Site”) or mobile application (“App”).

This Global Privacy Notice tells you about your privacy rights and how the law protects you. Please also use the Glossary to understand the meaning of some of the terms used in the text below.


  1. Important information and who we are
  2. The data we collect about you
  3. How is your personal data collected?
  4. How we use your personal data
  5. Disclosures of your personal data
  6. International transfers
  7. Data security
  8. Personal Data retention
  9. Your legal rights
  10. Glossary
  11. Legal Right Explained

1. Important information and who we are

Purpose of this Privacy Notice

This Privacy Notice aims to give you information on how we collect and process your personal data when you visit our Site, or through your use of the Services and any data you may provide when you register for or use the Services, sign up for alerts or newsletters, contact us with a question or request for help, participate in any renewals, promotions or surveys.

The Site and the Services are not intended for minors below the age of 18 years and we do not knowingly collect data relating to minors.

It is important that you read this Privacy Notice together with any other privacy policies or fair processing notices, we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Notice supplements other policies and privacy notices and is not intended to override them.

For the Privacy Notice of Swan Finance, please go tohttps://swanfinance.io/privacypolicy/


Swan Finance LLC is the controller and responsible for the collection of your personal data through the App.

Complaints and Contact details

If you have any questions or complaints about this notice, our privacy practices or if you have a request to exercise your rights, please email us at [email protected]

If you reside in an EU Member State, you have the right to make a complaint about the way we process your personal data to the supervisory authority in the EU Member State of your habitual residence or place of the alleged infringement. Information about your supervisory authority could be found here:

We would, however, appreciate the chance to deal with your concerns before you approach a supervisory authority, so please feel free to contact us in the first instance.

Changes to the Privacy Notice and your duty to inform us of changes

We keep our Privacy Notice under regular review. This version was last updated on the date above written. If we change our Privacy Notice and you have already registered with us, we will let you know by email or via a notification through the app.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

The Site and App may include links to third-party websites, plug-ins and applications ("Third Party Sites"). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these Third-Party Sites and are not responsible for their privacy statements. When you leave our Site or App, we encourage you to read the privacy notice of every Third Party Site you visit or use.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped in categories as follows:

Category of Personal Data Specific Pieces of Personal Data
Identity Data
  • first name,
  • maiden name,
  • last name,
  • username or similar identifier,
  • title,
  • date of birth and gender,
  • a visual image of your face,
  • tax identification number,
  • national identity cards,
  • passports or other form of identification documents including proof of address such as utility bill or bank statement.
Contact Data
  • billing address,
  • delivery address,
  • home address,
  • work address,
  • email address and telephone numbers.
Financial Data
  • bank account,
  • payment card details,
  • external e-money wallet details.
Transactional Data
  • details about payments to and from you,
  • other details of any transactions you enter into using products and services you have purchased from us.
Investment Data
  • information about your:
    • investment objectives,
    • investment experience,
    • prior investments.
Technical Data
  • internet protocol (IP) address,
  • your login data,
  • browser type and version,
  • time zone setting and location data,
  • browser plug-in types and versions,
  • operating system and platform, and
  • other technology or information stored on the devices you allow us access to when you visit the Site or use the Services, such as friends lists or other digital content.
Profile Data
  • your username and password
  • requests by you for products or services,
  • your interests, preferences, feedback and survey responses.
Usage Data
  • information about how you use:
    • our Site,
    • App,
    • products and services.
Marketing and Communications Data
  • your preferences in receiving marketing from:
    • us
    • our third parties
    • your communication preferences.

As explained above under Identity Data, we will also collect a visual image of your face which we will use, in conjunction with our sub-contractors, to check your identity for onboarding purposes. This data falls within the scope of special categories of data (see Special Categories of Data below). When we ask to collect a visual image of your face you will be asked for your specific consent. You can refuse to provide this, but it means that we will be unable to register you and provide you with the Services.

Special categories of personal data are data revealing your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic and biometric data. We will only use special categories of personal data for a specific purpose and if we are able to satisfy both the Lawful Basis requirements, as well as at least one of the following additional conditions:

  • You have given explicit consent;
  • Processing relates to personal data which are manifestly made public by the data subject;
  • Processing is necessary for the establishment, exercise of defense of legal claims, or
  • Processing is necessary for reasons of substantial public interest based on EU or EU Member State Law.

We are subject to the EU Anti-Money Laundering Directives 4 and 5 and the relevant EU Member States' law implementing them which require us to process for instance information from your ID documents including a photographic picture of you. See also row iv, in the table which describes the purposes for which we will use your personal data. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice.

If you refuse to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you refuse to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions.You may give us your Identity, Contact and Financial Data by filling in forms, providing a visual image of yourself via the Service, by email or otherwise. This includes personal data you provide when you:

  • apply for our products or services;
  • create an account;
  • subscribe to our services or publications;
  • make use of any of our Services;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.

Automated technologies or interactions

As you interact with us via our Site or App, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We will also collect Transactional Data and Investment Data. We may also receive Technical Data about you if you visit other websites employing our cookies. On our main website you will be informed about how we use cookies through the Cookie Settings.

Third parties or publicly available sources. We also obtain information about you from third parties (such as employers, credit reference agencies and fraud prevention agencies) who may check your personal data against any information listed on other databases.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • For the provision of the Services.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

Please refer to the Section Glossary to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us. See below for further details on marketing. Purposes for which we will use your personal data.

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below.

No Purpose or Activity Categories of Personal Data Lawful Basis for Processing
i. To register you as a new customer
  • Identity
  • Contact
  • Financial
  • Performance of a contract with you
  • Necessary to comply with a legal obligation (e.g. to comply with Anti-Money Laundering requirements)
ii. To process and deliver our Services and any App features to you including:
  • Execute, manage and process any instructions or orders, you make
  • Manage, process, collect and transfer payments, fees and charges
  • Collect and recover money owed to us
  • Identity
  • Contact
  • Financial
  • Transactional
  • Technical
  • Marketing and Communications
  • Performance of a contract with you
  • Necessary for our legitimate interests (e.g. to prevent abuse of our Services and promotions)
iii. To manage our relationship with you which will include:
  • Notifying you about changes to our terms or Privacy Notice
  • Asking you to leave a review or take a survey
  • Keep you informed of our company's business and product development
  • Identity
  • Contact
  • Profile
  • Transactional
  • Marketing and Communications
  • Performance of a contract with you
  • Necessary to comply with a legal obligation
  • Necessary for our legitimate interests (to keep our records updated, study how our customers use our products/services and how prospective customers respond to our marketing campaign)
iv. To manage risk and crime prevention including:
  • Detect, investigate, report and prevent financial crime in broad sense
  • Obey laws and regulations which apply to us
  • Responding to complaints and resolving them
  • Identity
  • Contact
  • Financial
  • Technical
  • Transactional
  • Investment Data
  • Special Categories Data that you give us directly or that we receive from third parties and/or publicly available sources:
    • special categories data which might be revealed by KYC or other background checks (for example, because it has been reported in the press or is available in public registers);
    • special categories data that is revealed by photographic ID although we do not intentionally process this personal data;
  • Performance of a contract with you
  • Necessary to comply with a legal obligation
  • Necessary for our legitimate interests (to develop and improve how we deal with financial crime)
  • For Special Categories Data it's necessary for reasons of substantial public interest under the EU Anti-Money Laundering Directives 4 and 5 and the relevant EU Member States' laws implementing them.
v. To enable you to partake in a prize draw, competition or complete a survey
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Performance of a contract with you
  • Necessary for our legitimate interests (to gather market data for studying customers' behavior including their preference, interest and how they use our products/services, determining our marketing campaign and growing our business)
vi. To administer and protect our business, our Site and App(s) including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data
  • Identity
  • Contact
  • Financial
  • Technical
  • Transactional
  • Investment Data
  • Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise)
  • Necessary to comply with a legal obligation
vii. To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
viii. To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
  • Technical
  • Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to form our marketing strategy)
ix. To make suggestions and recommendations to you about goods or services that may be of interest to you
  • Identity
  • Contact
  • Technical
  • Usage
  • Profile
  • Marketing and Communications
  • Investment Data
Necessary for our legitimate interests (to develop our products/services and grow our business)
x. Relevant for individuals related to partnering companies
  • Corresponding with partnering organizations
  • Invoicing, billing and other business enquiries related to the partnering organizations
  • General management of relationships with partnering organizations
  • Identity (partially)
  • Contact (partially)
  • Performance of a contract with partnering organizations
  • Necessary for our legitimate interests (to develop our products/services and grow our business)


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional offers from us

We may use your Identity, Contact, Technical, Transactional, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased from us and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the Services or Site may become inaccessible or not function properly. For more information about the cookies we use, please refer to our main website.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at [email protected]

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

5. Disclosures of your personal data

We may share your personal data with our third party service providers, agents, subcontractors and other associated organizations, our group companies and Affiliates in order to complete tasks and provide the Services to you on our behalf. When using third- party service providers, they are required under written agreements, to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third- party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We may pass your personal data to the following entities:

  • companies and organizations that assist us in processing, verifying or refunding transactions you make via our Website and our App and in providing any of the Services that you have requested;
  • identity verification agencies to undertake required verification checks;
  • fraud prevention agencies to help fight against financial crime including fraud, money-laundering and terrorist financing;
  • mobile application developers;
  • organizations which assist us with customer service facilities;
  • anyone to whom we lawfully transfer or may transfer our rights and duties under the relevant Terms & Conditions governing the use of any of the Services;
  • any third party as a result of any restructure, sale or acquisition of our group or any Affiliates, provided that any recipient uses your information for the same purposes as it was originally supplied to us and/or used by us; and
  • regulatory and law enforcement authorities, whether they are outside or inside of the EEA, where the law allows or requires us to do so.

6. International transfers

We share your personal data within our group. This will involve transferring your personal data outside the European Economic Area (EEA) or the origin of where your personal data is collected.

Many of our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.

Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.

Where we use providers based in the US, we may transfer personal data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US. For further details, see European Commission:
EU-US Privacy Shield

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Please contact us at [email protected]o if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

epending on the nature of the risks presented by the proposed processing of your personal data, we will have in place the following appropriate security measures:

  1. organizational measures (including but not limited to staff training and policy development);
  2. technical measures (including but not limited to physical protection of data, pseudonymization and encryption); and
  3. securing ongoing availability, integrity and accessibility (including but not limited to ensuring appropriate back-ups of personal data are held).

We have put in place procedures to deal with any suspected personal data breach and will notify you and any relevant regulator of a breach where we are legally required to do so.

If you want to know more about our security practice, please visit our main website.

8. Personal Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transactional Data) for at least 5 years. For example, under the EU Anti-Money Laundering legislation (Anti-Money Laundering Directives 4 and 5) we are obliged to retain your personal data for a period of 5 years after the end of the relationship between us as a company and you as a customer.

For the purpose of defending our legitimate interests against possible legal claims, please note that correspondence (e.g. email addresses and content, chats with the customer service team, call recordings etc.) will be kept up to 10 years, depending on the limitation period (a limitation period is a time period during which a claim can be made) applicable in your country, after the end of the relationship between us as a company and you as a customer.

Another example relates to our legitimate business need to prevent abuse of the promotions that we launch. We will retain a customer's personal data for the time of the promotion in order to prevent the appearance of abusive behavior.

Please note that under certain condition(s), you can ask us to delete your data: see your legal rights below for further information. We will honor your deletion request ONLY if the condition(s) is met.

In some circumstances we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

10. Glossary

Lawful Basis

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of a Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.